Analysis of Focus Group
Overall, this focus group has helped to gain a significant insight into want the supposed target audience sees in a horror film and has indeed helped to contribute to the construction of the target audience profile. The audience used for the focus group were easily able to distinguish what kind of imagery should be used within a supernatural film. They were able to select from a range of supernatural horror film posters on which one was the most appealing to them. From this, we were able to gain an insight on what to include for the design and creation of the movie poster as part of our promotional package.
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