We have been set the challenge of producing a promotional
campaign to advertise a new film. This promotional campaign must include three
pieces of media production; a film poster, a film magazine front cover, along
with the main piece, a promotional trailer. In order to uphold professionalism
and maximize the success of it all, the three pieces must share a symbiotic
link, sharing a common look and feel.
The promotional campaign will advertise a film that is
within the horror genre. We have chosen this genre for a number of specific and
key reasons. Firstly, the genre is very expansive in terms of what elements are
considered to be classified as part of the horror genre, branching off to many sub-genres with different themes and iconography. These sub-genres have so much creativity put into each film placed under one of these categories and interesting
conventions that give the genre such vibrancy and uniqueness. Secondly, and
more importantly, horror films have the power to give a strong effect and
influence their audiences in a way that is considered exciting and somewhat
fascinating to witness. We want to experiment with this ourselves in the hopes
of achieving this.
We will reach out to appeal to our target audience by
producing three pieces that follow the conventions of the horror genre and of
their respective forms, whilst also having their own unique touches of
innovation and originality. An investigation and study of existing media texts
will allow us to be on familiar terms with these conventions and to see the
potential for growth and change.
My partner and I are feeling confident in working
collectively on this project to produce a frightening, yet professional and
effective promotional package. The following individuals will be working in our
small team: Joshua Naughton, and Patricia Boamah-Brown.
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